Nike Huarache 30th Anniversary - AR Experience
The Nike Huarache Anniversary Launch marked a pioneering fusion of Augmented Reality (AR) fashion and music experiences, seamlessly uniting the digital and physical worlds to celebrate the classic shoe's anniversary.
Beyond driving retail sales, this innovative campaign forged a profound brand connection sparking audience curiosity. Alongside this, an immersive and interactive pop-up was brought to life, taking visitors into a virtual realm of Huarache comfort and exclusive access to the latest Nike releases.
By embracing AR technology, Nike not only commemorated Huarache's enduring legacy but also set a new standard for customer engagement, reinforcing its position as a trailblazer in merging technology and fashion.
Role: Strategy/ Creative/ Technology
